Press Room

12/29/1997 12:00:00 AM

Paul Pershing
Reprinted from the Rocky Mountain News

As more people get involved in the Web, more creative ways to harness its power are being tried. In Colorado, a comprehensive Web site targeted at working women is The site is part of the larger™ (™) an Arvada-based company that markets Web sites in several states under the WomenOf umbrella.

The sites are presented as an electronic magazine, with a cover story, index, table of contents and, of course, advertising. The Colorado site uses a vertical advertising technique that is effective and yet not overbearing: Ads are arranged in the right-hand column of pages in a way that attracts the reader's attention, but doesn't distract from the page content.

So far, there are WomenOf sites in Arizona, Colorado, Utah, Washington and Nebraska, with more in the works.

It looks like a good idea for everyone involved. A women-oriented marketing group in a state can use the WomenOf format with the design, Web hosting and other technical issues handled by the home WomenOf site.

It's clear the people who put this together did their homework before jumping into the fray: Everything about the site is slick, professionally done, with tasteful grapics, tight design and most important, excellent content.

The format features sections devoted to career, health, family, technology, travel, automobiles and other issues with articles written by national and local writers. You get the idea: presents well-known, credentialed figures in their fields.

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