Denver, CO -- "What makes WomenOfColorado.com unique is the ability to provide local editorial and advertising venues on the Internet," comments publisher Bonnie Walder. Walder, who has experience in publishing women's magazines, both in print and on the Internet, created the editorial format several years ago. She has joined with ProSolutions, Inc. to provide readers and advertisers, as well as sister publications, with state-of-the-art technology, design, and demographic information.
The demographics of WomenOfColorado.com is what excites advertisers: primarily higher income levels, college graduates, the coveted age group of 35 to 54 coupled with computer access, full-time working, and homeowners. The editorial format is what achieves those demographics. Women from the area, most of whom are not professional writers, who are accomplished in a variety of disciplines, write about what they know. The magazine also provides the writers an opportunity to acquaint the community with talents which may not be apparent in their typical duties. Regular editorial departments include career, fashion, health, family matters, personal development, interior design, technology, legal issues, food, entertainment, book reviews, travel, and more, plus links to many other web sites.
WomenOfColorado.com has secured the support of a number of important Corporate Sponsors, including Burt Automotive Network, Colorado Women's Leadership Coalition, Colorado Women's Chamber of Commerce, Columbia Colorado Division, Computer Equipment Warehouse, Internet Chamber of Commerce, KIM 100.3 FM Radio, King Soopers, Norwest Banks, Options Catering, Park Meadows Shopping Center, Rocky Mountain Internet, Rocky Mountain News, and Sloans Lake Managed Care.
The first issue of WomenOfColorado.com went online June 1, 1997, and features such notable writers as Adele Arakawa of KUSA-TV, Channel 9 in Denver, Lieutenant Governor for the State of Colorado, Gail Schoettler, United States Congresswoman Diana DeGette, agent for Amy Van Dyken, Janey Miller of Gold Medal Management, Jo Myers, morning DJ with KIM 100.3 FM Radio, and a favorite personality in the women's business community, Darlene Letey of the Hewlett-Packard Co. The site can be accessed at: http://www.womenofcolorado.com.
The magazine is the model for several publications scheduled to be online by the end of the year. WomenOfWashington.com, WomenOfUtah.com, and WomenOfArizona.com are the first areas with local editors appointed by ProSolutions, Inc., which has trademarked the "WomenOf.com™" name. Additional cities and states are soon to have local editors. In addition to the trademark name, ProSolutions, Inc. has secured the names of the important cities and states with InterNIC, the international "clearinghouse" for authorization to use internet or web addresses.
"Now, the national, and even international, audience will see the talents of the women in Colorado and the strength of it's womenís business community," states Walder. WomenOfColorado.com will supply approximately 80 percent of the editorial for its sister publications; the remainder of the editorial for the new publications will come from their respective local communities.