Arvada, Colorado. September 21, 2004 - WomenOf.com, a division of ProSolutions Inc., today launched a line of urban, outdoor and travel bags designed by women, for women, under the brand name GOZO USA.
WomenOf.com is an online magazine for women featuring content to enhance the personal and professional lives of its readers. The new line, designed and manufactured exclusively for WomenOf.com, by Stryker by Design, a women-owned and managed company based in Boulder, Colorado, features bags ranging from urban purses/carry-alls to totes, fanny packs, back packs and luggage. The designers combined feminine styling and contemporary colors with practical solutions to satisfy women###s storage and lifestyle needs-stash pockets, cell phone holders, conversion from urban shoulder bag to fanny pack, and much more.
"As women, we know what other women want--whether they are on the job, shopping in the city, climbing a fourteener, spending a day at the beach, caring for children, or running errands," says Sharon Norwell, vice president of WomenOf.com. "We had women sitting around the table figuring out design needs and issues, must-have colors, and how to size bags to fit women###s bodies."
Stryker President Tina Johnson and her staff came up with the GOZO USA brand name in an internet brainstorming session. "We wanted a brand that would be an icon for a strong female, because that###s what this line is all about-empowering women with gear made just for them and their needs. We came up with the name GOZO USA from the island in the Maltese Archipelago, now often known as Calypso. It was the location in Greek myth of the nymph Calypso, who detained the Greek hero Odysseus for seven years as a prisoner of love. Now that###s powerful!"
The bags will initially be marketed solely through the www.gozousa.com and www.womenof.com websites.
ProSolutions, Inc., is a total IT solutions corporation established in 1994, which specializes in integrating web services, accounting solutions and IT applications. WomenOf.com and its state-based websites such as WomenOf.Colorado.com receive more than 1.5 million visits annually.
Contact: Sharon Norwell, (303) 424- 9011, ext. 231 or sharon.norwell@womenof.com